I launched the first VirCon two years ago with a simple goal. I wanted to provide the best value in school marketing professional development.
While in-person conferences are fantastic for networking, they are not a great value for learning. I love networking as much as the next person but in the end, networking isn’t going to make you a better marketer, and it certainly isn’t going to attract new students to your school.
I was once told, “Try and take one to two ideas or concepts from each conference and that will be a successful conference.” My issue is that if you add up the cost of airfare, Uber/Lyft rides, hotel rooms, conference registrations, food, alcohol (while you’re networking), and gifts for your family it could cost your school and/or you thousands of dollars for two ideas.
That math doesn’t work anymore.
The VirCon was created to bring you the best school marketing experts and have them teach you how to attract new students and retain current students using the internet and social media all at the best possible value!
Simon Noakes - "Parent Engagement: Are You Talking to Your Parents Effectively?"
9:00 am EST
Andy Traub - "How To Build Your Video Studio For $100"
10:00 am EST
Rick Newberry - "Developing Your School’s Enrollment and Marketing Calendar for Success"
11:00 am EST
Jesse Roberts - "A Clear View Enrollment Vision: Approaching 2020 and Beyond"
12:00 pm EST
Sean Henri - "Topics over Keywords: How to Increase Traffic by Producing Less Content"
1:30 pm EST
Mike Connor - "Three Way Street: Enrollment Managers, Faculty, and Trustees"
2:30 pm EST
Penny Rogers - "Protect Your School’s Brand Image: Social Media Management"
3:30 pm EST
Mia Major - "The State of Social Media: What Survey Data from 300 Schools Reveals About Strategy in 2018"
4:30 pm EST
Danielle Wright - "Bridging the Gap: Tools and Best Practices for School Content Designers"
5:30 pm EST
Jim Healey - "A Branding Roadmap: 5 Steps to Your School’s Unique and Impactful Brand"
Register by October 19 to lock in the
early bird price and save $100!
Please reach out to me if you have any questions about the VirCon5.
Phone: 1 (724) 213 - 0010
What makes the VirCon5 different?
No boring talking heads here! These are new presentations conducted by experts who will teach and share their knowledge. You'll leave with actionable tips that you can begin using the day after the conference.
Learning ALL Year
You'll have lifetime access to the conference recordings for and can share the recordings with anyone on your team. You can review the recordings again and again...
Get Answers To Your Questions
You can ask questions during the presentations AND in the "pop-up" Facebook Group which will remain open for ten weeks after the VirCon5.
Claim Your Spot Now
Register by October 19th to save $100 on your registration fee.
Jesse Roberts has been a part of the admission community for years, serving as an admission and enrollment director at a number of high schools, as well as time in the higher ed sector in recruiting. His background in software and technology in education has led to conversations with over 1000 schools worldwide, and he brings a “business first” approach to the independent school world. Admission Pro is the culmination of years of experience, analytical acumen, and a drive to make every school the best they can be in their search for the perfect fit.
Mia began her digital marketing career ten years ago as the co-owner of her mother's small business. After graduating valedictorian from Western New England University with a degree in Mass Communications in 2012, Mia had a short stint as a TV reporter before joining the Finalsite team in 2013. During her time at Finalsite, she has built a successful content marketing strategy across owned, paid, and earned digital mediums. She is the Editor-in-Chief of The Finalsite Blog, a frequent webinar host, and author of multiple eBooks on social media, web design, and marketing for schools.
Global Speaker on the #FutureSchool, Social Media, Schools Marketing & Founder of Interactive Schools.
Simon’s global experience and passion for strategic marketing, thought leadership, brand values, new technology and innovative thinking is transforming schools around the world.
Change is the only constant, and schools should stop just talking about 'being outstanding', and focus on being STAND-OUT. Simon does not follow benchmarks. Success can only be delivered through creating new benchmarks and #InspiringSchools. Simon believes that every school is unique, and wants to help tell their #SchoolStories. Simon challenges the traditional methods of communication, and embraces new ways of thinking that align to changes in user behaviour and technological advances.
Dr. Rick Newberry is the President of Enrollment Catalyst. His expertise in enrollment management and marketing strategies provides in-depth consulting and coaching for independent and faith-based schools. Through his Enrollment Catalyst Program, Rick provides an assessment, research and planning for school teams to reach their enrollment and marketing goals. He takes a comprehensive approach in planning including admissions, retention, marketing, tuition and financial aid. Rick also writes a blog on enrollment and marketing strategies for school leaders and has many other resources, including webinars, available on his website.
Danielle is a hardworking, creative and organized professional with experience in Division I and II intercollegiate athletics, communications and development. She possesses knowledge in a broad spectrum of athletics, including academics, sports information/communications, social media marketing, community relations and engagement, and programming and has also taught at the secondary and higher education levels.
Committed to building relationships and assisting others to realize their goals and dreams, Danielle’s ministry revolves around combining her passions to help heal others’ hurt. She works with people from all walks of life and continues to develop her professional and spiritual experiences to be more diverse and impactful.
Danielle currently serves as a residential life staff member and digital content designer at a private, Catholic school where she helps oversee nearly 80 high school students in one, coed dormitory. Danielle also runs a boutique public relations and branding firm that focuses on guiding individuals and small companies through the branding process. She is also writing her first book.
Jim Healey, Owner, Chief Brand Officer and Photographer of Peapod Design based in New Canaan, CT. At Peapod Design, we approach all projects with equal parts creativity and intentionality. Our exclusive focus are schools and we provide each client with communications and marketing solutions that are strategically original, effectively creative, and thoroughly memorable. Working with over 350 schools, Jim believes that every client has a unique “soul” which is brought out in all of Peapod Design’s marketing materials. Jim founder of Brand Together, a 3-day Conference inspiring and motivating school professionals on school branding. He loves traveling with his wife Karen, their four children, and dog Coco. In his free time, Jim loves cooking anything chocolate and driving in his refurbished 1965 Volkswagon bus.
Penny Rogers first joined Independent School Management (ISM) in 2010 as a member of the Advancement Academy’s founding faculty. As a Consultant, she specializes in marketing communications, enrollment management, and development.
Penny’s experience in private-independent schools includes more than 13 years in all three areas of advancement: fundraising, admissions, and marketing communications. She previously served as both the Director of Communications and the Annual Fund Director at Ravenscroft, and as the Director of Admissions &&Marketing at Academy at the Lakes.
Her areas of expertise include digital marketing and social media; mission-based messaging; building strategic enrollment management and marketing plans; and crisis communications and media relations.
Andy teaches thought leaders affordable and practical methods for sharing their messages with the world. He will kill your excuses and empower you to finally ship your ideas without wasting money in the process. He lives outside Nashville, Tennessee and collaborates with industry leaders like Jon Acuff, Michael Hyatt, Crystal Paine, Jeff Goins, Ray Edwards, Dan Miller, and many more.
Mike Connor is co-author of the National Association of Independent Schools’ (NAIS) book, Marketing Independent Schools in the 21st Century. His white paper, It’s What’s Inside That Counts: Maximizing Internal Marketing, has been digitally published by NAIS and many state, regional, provincial, and international independent school associations. In January 2017, he delivered a full-day advancement, enrollment, and retention management workshop in Bangkok for 70 International Schools. He is also slated to offer a similar workshop this year to New York City admission directors and the Virginia and the North Carolina Regional Associations. Connor Associates has worked with over 450 independent, faith-based, and charter schools in the United States, Europe, Africa, and China since 1998.
Sean Henri is an Inbound Marketing Strategist and Growth Consultant passionate about blending data, customer insights and modern tools and technology to build high-performing sales and marketing funnels for organizations that need more traffic, leads and applicants. He is the founder and CEO of Pepperland Marketing - a full-funnel inbound marketing agency, HubSpot Partner, Premier Google Partner, and Databox Partner. At Pepperland, he advises businesses, schools and universities who are feeling anxious about declining traffic, leads or inquiries due to a changing market, and are eager to embrace a modern approach to marketing to accelerate their growth. He does this by offering a blend of inbound marketing, analytics and sales-focused consulting and service in a way that is always-on, scalable and profitable.