The Economic Crash of 2008, in my opinion, ushered in a new era of school marketing. It was out of the Crash that SchneiderB.com was born as well as my school's shift to using the internet, including inbound marketing and social media marketing, to attract new families and retain our current families.
The Economic Crash also had a negative effect on school budgets. As a result, schools are getting smarter about how they spend money on things like marketing, advertising, and even professional development.
Overall, the need for professional development has never been greater, but the dollars available have been shrinking, creating tension to find professional development opportunities that deliver incredible value. It's this tension that I'm hoping to ease with the launch of the SchneiderB School Marketing Virtual Conference or VirCon.
Traditional conferences are expensive.
Their costs include expensive registration fees, airfare, hotel costs, food, and drink - total costs can add up to thousands of dollars depending on how far you have to travel. To make matters worse, how often have you heard that a successful conference is one where you can take one or two items back to your school to implement?
Spend thousands of dollars on one or two items - that just doesn't add up anymore.
For the SchneiderB VirCon4, I've recruited seven school marketing experts, including me, to present virtually on one day, March 20, 2017. We are ushering in a new type of school professional development - welcome to the SchneiderB VirCon 4.
NEW FOR THE VIRCON4
Unlike in VirCon's past, the VirCon4 is designed to teach you how to implement the different steps to start using inbound marketing at your school. The speakers will discuss 1. Personas, 2. Keywords, 3. Search Engine Optimization, 4. Content, and 5. Social Media.
New for the VirCon4: All of the presentations will discuss the steps to implement inbound marketing at your school.
Director of Communications & Marketing
Owner, Strategist & Copywriter
Curvise Content Marketing
Manager of Consulting Services
Director of Communications
Founder and President
SCHEDULE: Monday, March 20
PRESENTATIONS TOPICS AND TITLES
*Schedule subject to change
Even if you can't make all seven live presentations you'll have access to the conference recordings for one year. Think of it as your personal professional development library.
No boring talking heads here! These are new presentations conducted by experts who will teach and share their knowledge. You'll leave with actionable tips that you can begin using the day after the conference.
Learning ALL Year
You'll have access to the conference recordings for one year and can share the recordings with anyone on your team. You can review the recordings again and again.
Not a problem! If you can't make it to the live presentations it's OK. Everyone who registers will have access to the presentation recordings at SchneiderB.com for 1 year from March 20.
Absolutely! If you purchase a registration for the VirCon4 please feel free to share the recordings with other members of your team.
Each presentation will last no more than 60 minutes and will include time for viewer questions.