SchneiderB VirCon3

  • SEPT 17TH

    Coming This Fall

  • VIRTUAL

    Participate Anywhere In the World

  • 7 SPEAKERS

    School Marketing Experts

  • EARLY BIRD

    Register today to lock-in the best price

What is the VirCon?

The Economic Crash of 2008, in my opinion, ushered in a new era of school marketing. It was out of The Crash that SchneiderB.com was born as well as my school's shift to using the internet, including inbound marketing and social media marketing, to attract new families and retain our current families. 

The Economic Crash also had a negative effect on school budgets. As a result, schools are getting smarter and smarter about how they spend money on things like marketing, advertising, and even professional development.

Overall, the need for professional development has never been greater, but the dollars available have been shrinking, creating tension to find professional development opportunities that deliver incredible value. It's this tension that I'm hoping to ease with the launch of the SchneiderB VirCon (Virtual Conference) 3.

Traditional conferences are expensive.

Their costs include expensive registration fees, airfare, hotel costs, food, and drink - total costs can add up to thousands of dollars depending on how far you have to travel. To make matters worse, how often have you heard that a successful conference is one where you can take one or two items back to your school to implement?

Spend thousands of dollars for one or two items - that just doesn't add up anymore.

For the SchneiderB VirCon3, I've recruited seven school marketing experts to present live on Saturday, September 17. You are invited to watch these virtual, webinar presentations live and interact with the presenters and ask questions after the teaching is over. Each of these presentations are mini-trainings and are meant to be actionable and provide practical knowledge, tips, and tactics that you can start to implement immediately. For a few hundred dollars you can participate in the best school marketing professional development anywhere. 

Learning ALL Year

If you can't attend the live presentations, and even if you do attend live, you'll have access to the recordings for one year. You can watch, and rewatch the presentations as many times as you want. Think of it as your personal, professional development library!

We are ushering in a new type of school professional development - welcome to the SchneiderB VirCon3.

SCHEDULE OF PRESENTERS

  • 9:00 am EST

  • Andrew Sculthorpe

    Business Director
    image seven

  • 9:00 am

    Using Analytics to Help with School Marketing

  • 10:00 am EST

  • Emily Cretella

    Owner, Strategist & Copywriter
    Cursive Content Marketing

  • 10:00 am

    Storytelling Online: Transforming Your School Website into a Marketing & Admissions Resource

  • 11:00 am EST

  • Rob DiMartino

    Founding Member and Director of Business
    Finalsite

  • 11:00 am

    Leveraging Linkedin for Education Professionals

  • 1:30 pm EST

  • Sarah Mead

    Director of Marketing & Communications
    Whitby School

  • 1:30 pm

    Don't Fear the Data: Embrace Data-Driven Marketing

  • 2:30 pm EST

  • Mike Hatfield

    Director of Admission
    Powhatan School

  • 2:30 pm

    How to Create, Produce and Use Online Video in your School Marketing with Just an iPhone

  • 3:30 pm EST

  • Rick Newberry

    President
    Enrollment Catalyst

  • 3:30 pm

    25 Facebook Posting Strategies for your School’s Marketing Strategy

DON'T MISS THE VIRCON3!

RESERVE YOUR SPOT NOW! 

REGISTER

PRESENTERS

Some of the most creative and innovative minds in school marketing!

Emily Cretella

Owner, Strategist & Copywriter
Cursive Content Marketing
New Haven, CT

Presentation: "Storytelling Online: Transforming Your School Website into a Marketing & Admissions Resource"

Mike Hatfield

Director of Admission
Powhatan School
Boyce, VA

Presentation: "How to Create, Produce and Use Online Video in your School Marketing with Just an iPhone"

Rick Newberry

President
Enrollment Catalyst
Seminole, FL

Presentation: "25 Facebook Posting Strategies for your School’s Marketing Strategy"

Sarah Mead

Director of Marketing & Communications
Whitby School
Greenwich, CT

Presentation: "Don't Fear the Data: Embrace Data-Driven Marketing"

Jeff Walrich, CAA

Athletic Director for Boys
St. Stephen's & St. Agnes School
Alexandria, VA

Presentation: "Telling A Story Through Graphics"

Rob DiMartino

Founding Member and Director of Business
Finalsite
Glastonbury, CT

Presentation: "Leveraging Linkedin for Education Professionals"

Andrew Sculthorpe

Business Director
image seven
East Perth, Western Australia

Presentation: "Using Analytics to Help with School Marketing"
 

SPONSORS

Check out these sponsors for the event.

REGISTER NOW

DON'T MISS THIS PROFESSIONAL DEVELOPMENT OPPORTUNITY!

  • Regular Price

    $397

    • 7 Presentation Mini-trainings
    • Access to Recordings for 1 Year
    • Share with your entire team
    • Worksheet/Cheatsheet with each presentation
    REGISTER

Testimonials

Here's what past attendees have said about the VirCon.

  • "Wow! What a day - thanks for organizing/masterminding an incredible assortment of valuable resources for us."
    Carol Burns
    Director of Communications, The Swain School
  • "Kudos to you for putting together such a great lineup of speakers. It was very helpful that each gave examples for getting started immediately. For me, the timing was perfect as I've spent the summer trying to get my head around inbound marketing. As I told a colleague this morning, I took away more from the 5+ hours I was online yesterday than I did from a 4 day, $3000 conference I went to this summer. "
    Risa Engel
    Director of Communications, Stuart Country Day School of the Sacred Heart
  • "Overall I thought the day was well planned and had varied content and was helpful. The management of the conference was seamless, especially when it came time for questions and PPT transitions. The cost was also easy to stomach in comparison to the $400-$900 face-to-face events that are tough to justify."
    Andrea Carisse
    Director of Strategic Communications & Marketing, Ridley College
  • "Another note from a very satisfied customer here. You did a great job of putting all of that together. The seminars were excellent, well prepared, contained very useful information and meaningful. The entire experience worked well with no apparent hitches. Congratulations and job well done."
    Michael Heaton
    Head of School, Quetico College School
  • "AISAP is proud to endorse the work of Brendan Schneider and SchneiderB. Brendan’s knowledge and understanding of inbound marketing, lead generation, and social media marketing in support of private schools is what makes him one of the leaders in the industry. As a global association we are proud to have him serve as a member of our Board of Directors as through his leadership, understanding of the climate and interworking’s of private school enrollment management we can continue to advance those who call Admission their profession."
    Janice Crampton
    Executive Director, The Association of Independent School Admission Professionals (AISAP)

Register Now!

EARLY PRICING WILL END SOON!

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FAQ

Got a burning question? It may be answered already below!

  • What if I can't make it the day of the VirCon3?
    No problem. Every session will be recorded and you'll be able to watch the video recording for one year from the date of the VirCon3.
  • How long is each presentation?
    Each presentation will last no more than 60 minutes and will include time for viewer questions.
  • Can I share the recordings with other members of my team?
    Absolutely! If you purchase a registration for the VirCon3 please feel free to share the recordings with other members of your team.

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